How exciting! Here is the Press Release fresh from my inbox…
Purina ONE® beyOnd® Brand Dog and Cat Food Continues Mission to Help Change Perceptions of Shelter Pets with $10,000 Grant
Purina ONE® beyOnd® brand dog and cat food and GOOD have teamed up to host the
Shine a Light on a Shelter challenge and award a $10,000 grant to an animal shelter doing great work
Los Angeles, CA – Purina ONE® beyOnd® and GOOD believes that everyone can make a positive difference when it comes to enriching the lives of shelter pets and helping them find forever homes. In the Shine a Light on a Shelter challenge, Purina ONE® beyOnd® and GOOD are asking the public to submit a story describing how one local animal shelter is making the world a better place; and why that shelter should receive the Grant to expand their good work.
“At Purina ONE® beyOnd®, we recognize that shelter pets aren’t always perceived in a positive light. For example, the way animals are sometimes portrayed in advertising and in the media may lead people to believe these animals are damaged, which ultimately, negatively impacts the adoption numbers nationwide,” said Christina Schneider, assistant brand manager. “That’s why we are committed to making sure the world gets to know shelter pets, as many really are friendly, attractive and wonderful life-long companions. And, the Shine a Light on a Shelter is a perfect start to help combat this misperception.”
Starting on June 28, 2012, anyone can nominate at purina.maker.good.is.
Nominations are accepted now through July 30, 2012. The public will be invited to vote for the most innovative shelter. Voting runs Aug. 6, 2012 through Aug. 20, 2012 with the winner revealed after Aug. 21, 2012. The winning shelter will receive a $10,000 grant from Purina ONE® beyOnd® brand dog and cat food to expand its work. The submitter will win one (1) year’s worth of Purina ONE® beyOnd® pet food and one (1) year subscription to GOOD magazine.
Ben Goldhirsh, co-founder and CEO of GOOD Worldwide commented, “Animal shelters play a very important role in our world. Not only do they provide essential services to animals in need, they also improve the overall health and well-being of our communities. Purina ONE® beyOnd® recognizes this and is shining a light on innovative shelters that are doing more than just providing care – they are changing peoples’ perception of shelter pets from pity to praise as they find these loving animals forever families. GOOD is proud to partner with Purina ONE® beyOnd® in recognizing these worthy organizations.”
About Nestlé Purina PetCare Company
Purina ONE® beyOnd® brand dog and cat food is manufactured by Nestlé Purina PetCare Company, one of the leading global players in the pet care industry. Nestlé Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The company has provided more than $15 million dollars in support to organizations nationally. By supporting their partners in animal welfare, Purina® assists in providing care and adoption for more than 1.5 million pets annually. The North American headquarters for Nestlé Purina PetCare is located at Checkerboard Square in St. Louis, Missouri. Nestlé Purina PetCare is part of Swiss-based Nestlé S.A. — the world’s largest food company. For more, visit www.purina.com.
GOOD is the integrated media platform for people who want to live well and do good. We are a company and community for the people, businesses, and NGOs moving the world forward. GOOD’s mission is to provide content, experiences, and utilities to serve this community.
GOOD Maker is an online grantmaking platform that connects people with great ideas to organizations, communities, and businesses who have the resources to activate and support those ideas.